Angebote zu "Marketing" (14 Treffer)

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Jab, Jab, Jab, Jab, Jab, Right Hook
18,99 € *
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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media strategies, they plan for the "right hook"-their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing-patiently engaging with customers to build the relationships crucial to successful social media campaigns-want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Anbieter: buecher
Stand: 26.01.2021
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Jab, Jab, Jab, Jab, Jab, Right Hook
18,99 € *
ggf. zzgl. Versand

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media strategies, they plan for the "right hook"-their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing-patiently engaging with customers to build the relationships crucial to successful social media campaigns-want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Anbieter: buecher
Stand: 26.01.2021
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The Running Mate: A Novel, Hörbuch, Digital, 1,...
9,95 € *
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In The Running Mate, Joe Klein - the New Yorker Washington correspondent who catapulted into the public eye as the "Anonymous" author of Primary Colors - takes the listener on an exuberant, wicked, and unerringly wise political journey with Senator Charlie Martin, a decorated veteran of the war in Vietnam. The experience of combat and his easy dominance of home-state politics have made Charlie fearless. He's a hot, if occasionally reckless, political property - dashing, honorable, and irreverent.And then Charlie's life begins to fall apart. He campaigns for the presidency and fails...and Senator Martin begins to learn that politics in an era of spin, marketing, and vicious personal assaults can be as treacherous - and life-threatening - as combat was.Finally, Charlie Martin must confront the two greatest challenges in his life - a political opponent who has no scruples and a dazzling, unconventional woman who loves him but is appalled by his life's work. Charlie's dilemma is one that has come to haunt contemporary American politics: Is it possible to be a good politician and a good man? Can you live in the public glare and still construct a habitable life?Listen to a conversation with Joe Klein. 1. Language: English. Narrator: Anthony Heald. Audio sample: http://samples.audible.de/bk/bant/000333/bk_bant_000333_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.01.2021
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The Running Mate: A Novel , Hörbuch, Digital, 1...
9,95 € *
ggf. zzgl. Versand

In The Running Mate, Joe Klein - the New Yorker Washington correspondent who catapulted into the public eye as the "Anonymous" author of Primary Colors - takes the listener on an exuberant, wicked, and unerringly wise political journey with Senator Charlie Martin, a decorated veteran of the war in Vietnam. The experience of combat and his easy dominance of home-state politics have made Charlie fearless. He's a hot, if occasionally reckless, political property - dashing, honorable, and irreverent.And then Charlie's life begins to fall apart. He campaigns for the presidency and fails...and Senator Martin begins to learn that politics in an era of spin, marketing, and vicious personal assaults can be as treacherous - and life-threatening - as combat was.Finally, Charlie Martin must confront the two greatest challenges in his life - a political opponent who has no scruples and a dazzling, unconventional woman who loves him but is appalled by his life's work. Charlie's dilemma is one that has come to haunt contemporary American politics: Is it possible to be a good politician and a good man? Can you live in the public glare and still construct a habitable life?Listen to a conversation with Joe Klein. 1. Language: English. Narrator: John Bedford Lloyd. Audio sample: http://samples.audible.de/bk/bant/000334/bk_bant_000334_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.01.2021
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What Happened , Hörbuch, Digital, 1, 1115min
9,95 € *
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2018 Audie Award Finalist for Autobiography/Memoir and Excellence in Marketing"In the past, for reasons I try to explain, I've often felt I had to be careful in public, like I was up on a wire without a net. Now I'm letting my guard down." (Hillary Rodham Clinton, from the introduction of What Happened) For the first time, Hillary Rodham Clinton reveals what she was thinking and feeling during one of the most controversial and unpredictable presidential elections in history. Now free from the constraints of running, Hillary takes you inside the intense personal experience of becoming the first woman nominated for president by a major party in an election marked by rage, sexism, exhilarating highs and infuriating lows, stranger-than-fiction twists, Russian interference, and an opponent who broke all the rules. This is her most personal memoir yet. In this audiobook she describes what it was like to run against Donald Trump, the mistakes she made, how she has coped with a shocking and devastating loss, and how she found the strength to pick herself back up afterward. With humor and candor, she tells listeners what it took to get back on her feet - the rituals, relationships, and reading that got her through and what the experience has taught her about life. She speaks about the challenges of being a strong woman in the public eye, the criticism over her voice, age, and appearance, and the double standard confronting women in politics. She lays out how the 2016 election was marked by an unprecedented assault on our democracy by a foreign adversary. By analyzing the evidence and connecting the dots, Hillary shows just how dangerous the forces are that shaped the outcome and why Americans need to understand them to protect our values and our democracy in the future. The election of 2016 was unprecedented and historic. What Happened is the story of that campaign and its aftermath - both a deeply intimate accoun 1. Language: English. Narrator: Hillary Rodham Clinton. Audio sample: http://samples.audible.de/bk/sans/008015/bk_sans_008015_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 26.01.2021
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Analysis of key marketing themes for Pepsi-Cola
13,99 € *
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Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: PepsiCo is a global consumption goods company with a very diversified portfolio. The company focuses on beverages and "junk" food. When it comes to brand value and numbers of sold cola beverages, Coca-Cola Co has a unique market share. Especially on the cola-market, both companies are the most successful competitors worldwide. In Germany, Pepsi-Cola has not been as long on the market as Coca-Cola. None-theless, Pepsi proved to be a strong opponent by initiating clever marketing cam-paigns. However, the German market for cola products is much more competitive than the US-market. The strategic planning analysis of PepsiCo, using Kotler's four P's, shows, how much Pepsi-Cola's suffers from its lack of image compared to Coca-Cola. Pepsi-Cola is very present in retails and commercials, but does not have a trustful brand image.Pepsi-Cola's image as a cheap cola drink is a threat to its future deveopment, because a decline in the product-life-cycle is possible. PepsiCo's focus on the German beverage market needs to include a product development, that show consumers, that Pepsi-Cola can be a tasty as well as a sustainable product. The strategy of product diversification must not contain Pepsi-Cola as the main beverage drink of the company.

Anbieter: Dodax
Stand: 26.01.2021
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Market definition and analysis of Pepsi-Cola
13,99 € *
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Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: PepsiCo is a global consumption goods company with a focus on beverages and "junk" food. The total revenue in 2013 underlines its global significance. Compared to Coca-Cola Company, PepsiCo is stronger in North America and around the globe, but that is a direct result of PepsiCo's diversified portfolio. When it comes to brand value and numbers of sold cola beverages, Coca-Cola Co has a unique market share. Especially on the cola-market, both companies are the most successful competitors worldwide. Pepsi-Cola has a very long history, but had only been a domestic product in the United States until the late 1940s. Therefore, Coca-Cola has an advantage regard-ing international distribution. In Germany, Pepsi-Cola entered the market almost 30 years after Coca-Cola. Nonetheless, Pepsi proved to be strong opponent by initiat-ing clever marketing campaigns. After the so-called "Pepsi-Challenge" in the 1970s PepsiCo could succeed temporarily in winning the consumers' hearts. However, the German market for cola products is much more competitive behind Coca-Cola than the US-market. Traditionally, Coca-Cola is the main producer of cola in Germany followed by local products from dicount markets. Next to the big international players, the German beverage industry is very diversified and oriented locally. Pepsi-Cola is available in nearly every German supermarket. It is also very present due to PepsiCo's strong focus on advertising and sponsorship. But among German consumers Coca-Cola still maintains its pole position supported by a dominent brand image. This turns out to be one of the most obvious threat to Pepsi-Cola's market position. Addtionally, Pepsi-Cola's image as a cheap cola drink is firmed, because of PepsiCo's focus on distribution through discount markets. The development on the German beverage market shows the importance of sustainable packaging and ingredients. Therefore, Pepsi-Cola has to rely on its niche position in order to offer an alternative meeting consumers' requirements in the future.

Anbieter: Dodax
Stand: 26.01.2021
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The Science and Art of Selling
37,90 CHF *
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A prize fighter does not punch his opponent until he is down and out, and then keep on striking him. He knows better. A carpenter does not hammer a nail after it is all the way in and clinched. If he did he would loosen it. Many a salesman pounds away to get an order after it has been thoroughly clinched in his prospect's mind. He sometimes talks the man into buying and then talks him out of it. Such a salesman fails without knowing why. He believes that no one could have obtained the order. He made the sale and lost it but does not realize it. -from 'Chapter XVII: Resolve to Buy' The details change, but as anyone who has ever had to sell anything from widgets to ideas surely knows, human nature is the greatest obstacle to be overcome by the salesman. And human nature is the same today as it was in 1921, when this lost classic bible of salesmanship was first published. Expert seller James Samuel Knox explains: . fundamental factors in business, from economics of distribution to the psychology of business . the basic principles of salesmanship, including arousing interest, producing conviction, and creating desire . efficient & inefficient selling methods, from motives that move buyers to how not to sell . and more. OF INTEREST TO: sales and marketing specialists, students of human psychology American salesman and author JAMES SAMUEL KNOX (1872-1945) also wrote The Science of Applied Salesmanship (1911) and Salesmanship and Business Efficiency (1922).

Anbieter: Orell Fuessli CH
Stand: 26.01.2021
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Newsjacking
7,50 CHF *
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IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model sticking closely to a preset script and campaign timeline no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone s laboriously crafted narrative. Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field literally anyone can newsjack but, that new level favors players who are observant, quick to react, and skilled at communicating. It s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends. In Newsjacking, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news. Newsjacking will provide you with: Tools that you can use to monitor the news Case studies and examples that demonstrate how to strike at the right time Information on how to make your content available online for journalists to find The potential risks of newsjacking Keys to developing the real-time mindset required to succeed with the strategies presented in the book Newsjacking is powerful, but only when executed in real-time. It is about taking advantage of opportunities that pop up for a fleeting moment then disappear. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.

Anbieter: Orell Fuessli CH
Stand: 26.01.2021
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